Half the Sky Movement: The Game

Release Date: March 4, 2013

Developer: Frima Studio

Half the Sky Movement: The Game is an adventure that aims to raise awareness and donations to empower women and girls around the world.



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Half the Sky Movement: The Game is a game-based adventure that aims to reach mainstream audiences to raise awareness and donations to empower women and girls around the world.

Developed by Frima Studio, this groundbreaking Facebook game introduces direct virtual-to-real-life translation, achieved by inviting players to move through a series of quests and stories related to real-world challenges that women and girls face, with issue-specific solutions provided by seven non-profit organizations: The Fistula Foundation, GEMS, Heifer International, ONE, Room to Read, United Nations Foundation, and World Vision. The game is executive produced by Games for Change, a non-profit that catalyzes social impact through digital games, and all its revenue is directed to charitable causes.

Half the Sky Movement: The Game is the latest addition to the cross-media platform of the Half the Sky Movement, which includes the #1 New York Times best-selling book Half the Sky: Turning Oppression into Opportunity for Women Worldwide and a critically acclaimed primetime PBS television series. Inspired by the book and TV series, the game invites players to become part of the solution and make real-world impact through play.


The Ford Foundation and, with additional support provided by the Intel Corporation, National Endowment for the Arts, The Rockefeller Foundation and the United Nations Foundation.



 The New York TimesFast CompanyVentureBeat



  1. 10
    Total Game Reviews: 2

    I absolutely LOVED this game. I love the graphics, I love the story and they send me this link, so now I know this amazing page.

    Half the sky rocks!

  2. 10
    Total Game Reviews: 1

    I liked this game very much. It was fun, user friendly, and also had a very strong message.

  3. 5
    Total Game Reviews: 1

    Having read the book I was curious to learn about the game. As a non-gamer, I enjoyed the dialog aspects and informational elements like the partner organizations.

    As someone who read the book, I would have liked links to that document in a more direct way. I wasn’t sure what the game’s purpose was since I couldn’t find a help guide. This could be my lack of experience in these games. I wanted to know what non-donation strategies existed to earn points.

    I hope this game brings new audiences to this book and movement.

  4. 7
    Total Game Reviews: 1

    GOOD GAME. I learned much about female oppression and self advocacy.

  5. 10
    Asia Glen
    Total Game Reviews: 1

    I Find This Game Fun, Although After A While It Seems More Challenging, Thats Not A Bad Thing Its Actually Good I Like It

  6. 8
    Total Game Reviews: 1

    For those that are unaware of the situation, this is a great simulation to give them a better understanding of the scenario at stake. However, providing more options for the player during the game should be considered so they feel that they have the freedom to choose the right option, rather than forced to choose it.

  7. 8
    Total Game Reviews: 1

    I think the game was interesting and fun, but the games themselves were a little repetitive, and I got bored after a while. I also don’t like how long it takes for your energy to replenish itself in order or you to do anything. But the game was fun, and I think it’s a good way to make people learn about the issues presented and have fun at the same time.

  8. 9
    Total Game Reviews: 2

    I love this game! I love that it is educational about global issues, and allows players to make an actual difference in the world. The graphics and storylines are fun, and add to the game play. The only frustration I have is having to wait while my energy recharges.

  9. 9
    Total Game Reviews: 2

    An outstanding game which offers children first-hand to see real third-world situations. This is, by far, the most rewarding (non-monetarily) game I’ve ever played. The data bar (how much money you’ve earned, etc….) was a tad distracting, but I am very glad to know a game like this exists and is avaliable to our nation’s children.

  10. 9
    Total Game Reviews: 4

    A very good simulation-farming style game, that teaches social activism, community togetherness, and self-advocacy, as well as informs the player of problems and solutions in today’s world, around the globe. I was concerned about how much and how often it asks for monetary donations when there are so many completely free ways that one could click to share a gift via any number of charitable sponsors who offer such services. It would be nice also, to have more energy, or have the energy costs be lower so that the game could be played for more than 20 minutes at a time. Overall, I very much enjoy this game, and it has a good ability to hold the players interest.

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