G4C13: Half the Sky Movement: The Game

Half the Sky Movement: The Game is the latest installment of the landmark transmedia project, which includes the No. 1 New York Times best-selling book and a critically acclaimed primetime PBS series. Over the three years of fundraising and production, Games for Change built relationships with seven of the world’s leading NGOs on women and girl issues that became the direct beneficiaries of the game. Frima Studio, an award-winning Facebook developer, was selected to build the game.

With a line-up of blue chip funders and the active support of Zynga.org and Facebook, Games for Change orchestrated one of the most visible and talked about game launches in the space of games for good. In this special two-hour spotlight, world experts from Zynga, Frima Studio, NGOs and foundations that partnered on the project will openly share what worked well and what didn’t and some of the main findings three months after the launch of the game. The spotlight covers a range of areas, such as game design, content expertise, marketing, distribution testing and analytics.

Watch all videos below (in this embedded playlist), or view the individual videos here.