Sinjin Bain

Sinjin Bain is co-founder and CEO of MaxPlay, the developer of the MaxPlay Platform, a groundbreaking cloud-based enterprise software development platform that enables real-time distributed collaborative development with groundbreaking runtime performance for VR & AR based on the company’s MaxCore™ architecture. He is a frequent speaker at industry events such as Slush, Casual Connect, GDC, and Gamescom speaking on topics such as production and development paradigm shifts, and VR and AR.

Prior to co-founding MaxPlay in 2014, he was at EA for 15 years and held a wide variety of worldwide senior executive positions. Over his career at EA, he was VP & COO of EA’s Maxis studio, executive producer of several of EA’s most successful franchises including The Sims, Rock Band and The Simpsons, and was V.P. & Global General Manager of EA Partners where he helped build the most successful independent development publishing groups in the industry with average revenue of over $500 million a year and the highest average Metacritic scores of any EA business unit.

Prior to joining EA, he founded PyroTechnix, developer of True3D™, the industry-leading real-time 3D IDE platform responsible for the game engine technology used to build such hits as EverQuest, NFL GameDay and others. He sold the company in 1997 and continued as president until he joined EA in 1999.

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