Subhi Quraishi is Chief Executive Officer of ZMQ Software Systems, which was created in 1998. He is the founding partner of ZMQ with his twin brother, Hilmi. Subhi has done his doctorate in Educational Technology with specialization in Gaming, Simulations and Human performance solutions from Georgian Technical University (former USSR). Subhi is an innovator in the field of educational technology, and has created numerous innovative solutions to entertain and educate. He also heads House of Learning, a social initiative program of ZMQ Software Systems, which develops world-class learning and edutainment solutions for semi-literates, underprivileged, physically handicapped and out-of-school children on wide variety of technologies from Internet based community learning systems, Intranet based closed net learning to stand-alone learning. In January 2009, ZMQ, under his leadership, established an independent center for excellence–Mobile 4 Development at Manesar, Gurgaon in India. The lab will develop scalable and replicable projects in mobile and Information Technology for social development in the areas of Education, Skill Development, Poverty alleviation, Global Health and fighting diseases like HIV/AIDS, TB and Malaria and Disaster Management using Educational Technology. Subhi was the prime architect of Freedom HIV/AIDS program. It is the largest social awareness program using technology for the developing world. The initiative started with four mobile phone games on HIV/AIDS awareness and presently has over forty mobile games on variety of health issues. The games on HIV/AIDS have reached to over 16.1 million users.